by Kristin Swartzlander | Jul 11, 2013 | Thoughts and Rants
In the last year, I’ve been very lucky. My consulting business has exploded, and I’ve been booked with work for months in advance. I’ve dug deep, worked nights, weekends and on the road, and set aside the work I normally do for my business, including this blog. Not to mention most of the fun stuff in life. All work, no play. But I woke up one morning a few weeks ago and realized I had created the lifestyle I wanted and had no time to enjoy it. So I took a step back, and took a sharp left turn (my favorite!). I turned down every project that I didn’t love, put together a work/life strategy and committed to complementing my business with fun projects. What does this mean for DirtyMouth and the content I create here? Not only will you see more consistent posts, I’ll be doing more of the type of writing I love with an emphasis on long, detail-heavy posts with data and research. You’ll be seeing less beginner information and more in-depth content that serious racers can use to apply business sense to all of this racing nonsense. I hope you’ll love it, too....
by Kristin Swartzlander | Jun 2, 2012 | Thoughts and Rants
What is DirtyMouth Communications? To put it in simple terms: it’s motorsports marketing, unfiltered. But what does that mean? DirtyMouth Communications is the motorsports marketing arm of my consulting business, and although this post marks the launch of the DirtyMouth Communications blog, DirtyMouth has been around, in some form or another, for quite a few years. So who am I? This isn’t an ‘anonymous’ meeting – not for me anyway – but I’ll start out the same way: my name is Kristin Swartzlander, and I’m a public relations, social media and marketing consultant. I grew up in the Pittsburgh area, the fourth generation in a long line of race car drivers and innovators. My great-grandfather Neal raced so long ago I can only find information about him in (now fading) stories. My grandfather Melvin raced in the sixties and seventies, before and after a tragic fire that shortened his life. My uncle, Brian, is a legend in his own time, having dominated the dirt modified scene in the late 1990’s and early 2000’s. My dad, Jeff, has designed and produced many of the parts that make modified and sprint car racing what it is today. As a trained engineer, I love statistics. I’m a total sports junkie, and have worked in the football and racing industries. I enjoy reading about marketing communications theories and tactics, in addition to creating successful campaigns for my clients, who are mostly small businesses, entrepreneurs and athletes. I’ve held the title of racetrack promoter, advertising agency executive, and NFL publicist, to name a few. So, what’s the purpose of this blog? I hope that...
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