by Kristin Swartzlander | Jan 14, 2014 | Media and Public Relations, Racing Social Media
If you’re a sprint car racing fan, there’s no doubt that you’re tuning in to the Chili Bowl Nationals this week. Here is a list of Twitter handles for the 2014 Chili Bowl Nationals drivers based on the pre-entry list. They are arranged by car number. 0 – Glenn Styres – @GlennStyres 0K – Don O’Keefe Jr – @DOK_LOKENT 1 – Sammy Swindell – @1SAM91 1az – Stevie Sussex III –@Sussex45 1ST – J.J. Yeley – @jjyeley1 1TX-TBA – none 1W-Paul White – none 1X-Bryan Debrick- none 2A-Jason Howell- none 2B-Tyler Reddick – @TylerReddick 2D-Troy DeCaire – @TroyDeCaire 2DD-Josh Hawkins – none 2H-Casey Shuman – @caseyshuman 2P-Payton Pierce – @paytonpierce18p 2R-Levi Roberts – @leviroberts2 2S – Danny Stratton – none 2X – Clint Woolbright – none 3 – Darren Hagen – @D_hagen 3B – Jayme Barnes – none 3DD – Dave Darland – @DaveDarland 3F – Tanner Swanson- @tannerswanson17 3G – Matt Harms – none 3T – Tim Barber – none 4 – Jon Stanbrough – none 4B – Chris Shirek – @ChrisShirek1k 4C – TBD Driver – none 4E – Bobby East – @BobbyEast5 4F – Chad Frewaldt – none 4K – Kevin Thomas Jr – @kevinthomasjr 0 (R) Tyler Brehm – None 1B Bobby Brewer – None 1JR Joe Ramaker – @JoeRamaker 1K Trevor Kobylarz – @TK_0549 2 (R) Stratton Briggs – None 3 Chris Windom – @Chris_Windom 3E TBD Driver 3F Ned Fry – None 4 Aaron Pierce – None 4AU (R) Mathew Smith – none 4J Tim Crawley – none 4R (R) Ryan Greth -none 5$ Danny Smith – none 5C Colten Cottle – @Cottle5...
by Kristin Swartzlander | Dec 30, 2013 | Motorsports Marketing for Tracks, Teams and Businesses, Racing Sponsorship
In this silly, happy, stressful time we call New Year’s, I wanted to recap a year in DirtyMouth blog posts. Some of you are new to this blog (sign up for the newsletter if so!), and you might not know how we roll here. So if you’re looking for something to read that will help propel you forward in racing, and maybe in life, I’ve summarized a few of the best, most popular musings this year. All I ask is that if you have something you’d like to read more about in 2014, please post in the comments with what that is or shoot me an email. And maybe tell me why, if you’re feeling so bold. I have plans for lots of different projects and content, but any direction for what should come first and loudest would be great! Happy New Year’s! Kristin Sponsorship and Marketing Finding a Sponsor is Like Online Dating (Or, why sponsorship templates don’t work.) Searching for sponsors this off-season? Ask yourself these 2 questions. Warm Up Prospective Sponsors (Snuggie not required) What You Can Learn from Drivers that Cry Poor (Hint: Don’t Do It) Mindset and Goals Fourth Quarter Intervention: Are you where you wanted to be in 2013? How to deal with people who (kindly) don’t support your racing dream. Turn people off. It works, believe me. Why do we race? (Gaga-fied.) Change: It’s hard, scary, and totally worth it. Also: Donuts and Bacon Fans and Social Media What I learned about racing from a Craig Campbell concert. Scarcity -> Social Media Influence in...
by Kristin Swartzlander | Dec 24, 2013 | Thoughts and Rants
First of all, I just want to wish everyone a happy holiday season! I hope you’re able to relax, eat bacon and watch lots of World of Outlaws coverage on CBS Sports. A few weeks ago, I wrote a post on doing a fourth quarter intervention where you take stock of your year-to-date goals and see if there’s anything else you’d like to accomplish before the ball drops on 2013. And since I’m so good at taking my own advice, I did the same for myself (<- completely false.) In the days that lead up to our trip to Indy for IMIS/PRI, I was frantically searching for paperwork (scraps of post-its) that I filed (threw in my desk) for our trip. I ended up doing a full clean-out (tilted drawer into trash can) and found a piece of paper that I hadn’t thought about in months: my goals for 2013. I had set ambitious goals for my income and savings, personal relationships, public relations and sponsorship, etc. I was pretty shocked. In all honestly, I’ve been pretty down on myself lately. I haven’t been hitting my billing goals in the last few weeks – even though I have clients waiting to give me more work. I haven’t been posting here as often as usual because the admin section of the website has been down. Related -> I haven’t fixed the admin section of the website. I haven’t released the new website redesign I’ve been working on for months. I haven’t started projects I know would be well-received and I haven’t pushed Start on projects that are already complete for...
by Kristin Swartzlander | Nov 30, 2013 | Motorsports Marketing for Tracks, Teams and Businesses, Racing Sponsorship
As far as conferences go, the International Motorsports Industry Show (IMIS) and the Performance Racing Industry (PRI) trade show have set themselves apart as the premier gatherings for racers and industry folk alike. Events like IMIS and PRI provide valuable networking opportunities, key insights into the industry on and off the track, and for most of us two shots of motivation and inspiration for the next racing season. Now that the two shows are combined, there’s an unprecedented number of opportunities to meet new people and learn new things, but it’s also overwhelming to decide how to spend your time, especially if you’re not able to attend the entire show. Having attended for the past few years, here are a few tips that I have for getting the most out of your trip to IMIS/PRI: 1. Save Your Sanity. Generally I would tell you I can’t help you here – let’s just say that would be the arguably bat-shit crazy leading the blind – but in the specific case of trade shows, I can give you some advice. The whole point of these conferences is to provide a ton of information about a ton of different subjects so that everyone can have access to pretty much everything they need in one place. But it’s a gift and a curse – if you try to learn a ton of information about a ton of different topics at once, you probably won’t absorb much of anything. I make this mistake myself – I try to go to every class that even remotely interests me so that I have that information in...
by Kristin Swartzlander | Nov 22, 2013 | Thoughts and Rants
We’re over halfway through the fourth quarter of 2013, and I’ve got two questions for you: Looking back, did you accomplish what you set out to this year? What can you do in these last few weeks of 2013 to hit your goals and kick off 2014 right? The first question is pretty serious – I don’t know about you, but it automatically made me think about all of the ways that I fell short this year. The projects that I haven’t completed yet because I set unrealistic timelines or (I don’t know…) life happened, the miserable client work I slogged through because I didn’t sign a contract or didn’t value my time, the fun well-paying projects that I had to turn away because I was working for other clients practically, and sometimes actually, for free. But this self-induced panic attack actually gave me two opportunities: to figure out what the actual hell went wrong and to think about what I did right and how to voice it to myself and others. Now that I’ve re-evaluated my year, I’ll probably write at least one blog post about the mistakes I’ve made in my business and how your race team can learn from them and avoid them – think about not leaving money on the table and getting sponsors to chase after you. Because, after a few Jack-and-Ginger’s, I was able to move on from beating myself up for my mistakes to learning about what I could have done differently and how I’ll do that in the future. Because the cold, hard truth is: if you’re not happy with where...
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